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Things that caught my eye this week

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Upcycling a Tokyo Metro train into a coffee vending machine. Suntory Coffee collaborated with Tokyo Metro on a one-off vending machine based on parts of a decommissioned train. The level of detail that they put in is amazing. Trains have a big part of modern Japanese city life. Japan has more railways and more train travel than most other countries. It was part of a concerted post war strategy that saw the creation of the bullet train and a wide range of commuter railway lines. It stands in stark contrast to a post-Beecham report train system in the UK. More Japan-related posts here.

via Sora News 24
Chipotle
Chipotle by Mike Mozart

Chipotle hosts virtual lunch hangouts amid pandemic | Contagious – Chipotle tapped into the widespread use of Zoom to develop virtual lunches. They might do food but they also realise that work lunch has social aspects. As far as I know this was the first consumer marketing campaign on Zoom and shows what an agile marketing team can do. It would be interesting to see if there is any marketing effectiveness data around the campaign in the future.

Adidas GMR tech combines sport and gaming | Contagious – interesting combination of wearable, gaming and locative technologies. It also shows the potential of what Nike Plus could achieve with this arguably wider existing customer base.

Lil Mariko’s ‘Where’s my Juul?’ blew up for a second time. The first time was due to the anxiety of jonesing for that nicotine fix. The second time is because it perfectly expresses cabin fever. Mariko Zhang is the full package in this video. The song slips somewhere between EDM and BabyMetal.

Channeling cabin fever

The guys over at Zak have launched a new video series of interviews and episode one covers young people around the world coping with lockdown.