Ged Carroll

Korean churches lessons

Published: (Updated: ) in korea | 韓國 | 한국 | 韓国, marketing | 營銷 | 마케팅 | マーケティング by .

3 minutes estimated reading time

I was talking with a friend over dinner about the success of Christian churches gaining a foothold in Korea. There are lessons learned from Korean churches in the way that they have managed to grow. On the face of it Korea would be stony ground for a ‘new religion’.  While Korea was part of the Japanese empire for a good while.  Korea still managed to maintain a strong culture and sense of identity of which Buddhist and Confucian belief systems are a key part. (This isn’t meant to be a theological or politics-related discussion).

A number of the success factors struck me as being classic factors for marketing success as well:

Korean christianity was covered in The Economist here. More marketing related posts here.


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