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Virgin Atlantic’s forthcoming Flightdecks on board a plane being managed by Cake rather reminded me of the KLM Fly2Miami campaign done some three years ago. Both were about turning the cabin into an inpromptu night club with live DJ sets.
Apparently Virgin will be live streaming their event. The line up includes Gorgon City and Rudimental. It just goes to show that an idea like Flightdecks can run and run.
The World Economic Forum held another event in China this year and there was a rare opportunity to hear Chinese policy makers talk about the web. In short, the libertarian values of the web that we all know and love which came from the 1960s counterculture movement is likely to be reined in globally because the one thing governments can agree on is that more regulation and power is something they rather like.
It included Lu Wei the minister of cyberspace administration from the Chinese government. It is impressive that they take it so seriously when the internet was largely seen as a joke by UK politicians prior to Edward Snowden’s embarrassing disclosures. But then China spends three times as much on internal security as it does on defence. Internet companies like Alibaba have broadened the marketplace into rural ‘TaoBao villages’ as rural enterprises.
The only technology vendor / service provider represented was Qualcomm which felt unbalanced.
SmartInsights had a great set of examples of digital experiential marketing using VR headsets like the Oculus Rift.
iOS 8 rolled out the other day, my iPhone toting counterparts in the office are happy with it. I am giving it until after the weekend to ensure that any vagaries with carrier settings are ironed out before upgrading my phone. More iOS related content here.
Liam Neeson’s A Walk Among The Tombstones is actually based on a novel rather than a darker remake of the Taken series of films but the trailer looks epic.