Ged Carroll

The Google search post

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the Charles Arthur wrote an an interesting analysis piece on Google search business which I have linked to in the more information section called Google’s growing problem: 50% of people do zero searches per day on mobile.

According to Fortune, Google search and display advertising counted for 90 per cent of Google’s revenue stream in 2014. By comparison Tencent makes just 17 per cent of its revenue from advertising; its revenue instead comes from payments  a la PayPal, premium accounts (brands pay for specialist facilities on WeChat for instance) virtual goods including gaming and stickers. Whilst Google has tried to diversify beyond advertising (payments, paid for content on YouTube, enterprise product sales), it has failed to change the balance of revenue. Any disruption of their Google search advertising unit represents an existential threat to their business.

The key points in Charles Arthur’s article:

Arthur’s assertions represent a huge change in consumer behaviour. Working for Yahoo! in the mid-naughties, we used to cite a Morgan Stanley quoted statistic that seven out of ten web journeys started with search. Search Engine Journal cites Forrester as the source of a claim that 93% of online experiences started with search.
Mobile application is just one part of a wider change:

More information
Google’s growing problem: 50% of people do zero searches per day on mobile | The Overspill
10 Stats to Justify SEO | Search Engine Journal
Is Tencent leading the way or lagging behind Facebook? | Walk The Chat
In online search war, it’s Google vs. Amazon | Fortune
Google’s Eric Schmidt: “Really, Our Biggest Search Competitor Is Amazon” | Search Engine Land
Amazon Vs. Google: Understanding the buyer’s search engine | Wordtracker
Millions of Facebook users have no idea they’re using the internet | Quartz
Google Search Stats | Internet Live Stats