How the #PanamaPapers story broke online

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The Panama Papers are 2.6 TB worth of documents provided to German paper Sueddeutsche Zeitung by an anonymous source in August 2015. The documents cover 40 years of work by a Panamanian corporate law firm Mossack Fonseca on behalf of clients around the world.

The documents detail corporate services provided to the rich and powerful around the world. The first stories from the data trove were published on April 3, 2016 with more expected by early May 2016.
Mentions by medium
Looking at social media listening services we can see how the story rolled out online.
Forums gave an early ‘canary in the coal mine’ for the story, but Twitter was a massive accelerant.
Mentions over time
Mentions over time
A secondary effect was the way the story cemented Edward Snowden’s place as a media brand specialising in privacy and transparency – he was the most retweeted commentator in the first 24 hours of the story being out there.
The story in one tweet
Understanding the retweeters
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