lifeintaiwan have gone into the economics of YouTube by looking at their own channel in this video. It makes fascinating viewing and provides more questions than answers about the value of ‘influencer’ fees being paid in travel, beauty and FMCG sectors. It will provide additional grist on the economics of YouTube moving forwards
Photochromeleon: Creating Color-Changing Objects – YouTube – I thought that this was projection mapping but it seems to be just variable light wavelengths. Really interesting applications from activations to packaging design
The nth room sex scandal is a mix of dark web fears played out within a private Telegram channel. Some great explanations and vox pops interviews in Korea by Asian Boss. This scandal falls on the back of other sexual exploitation scandals in the Korean media, notably around the Burning Sun club in Seoul. It is also interesting how Telegram had been perceived as a super-safe channel for delivery of services, rather than building a dark web site. More Korea related posts here.
Mark Ritson talks about marketing in the midst of a recession. If you do nothing else this week, get a CMO you know to watch it. The big thing to take away is the concept of eSOV. Although Ritson doesn’t mention this explicitly, this is the foundation of Proctor & Gamble’s success during the Great Depression.
The history of Marriott carpet camouflage. Uniform History do some interesting design story videos and their April’s Fools videos tap into odd but true stories. Apparently this camouflage was for cosplay conventions in the US. The video then goes into a tangled mess of intellectual property, fair use, parody and cultural appropriation of a carpet. The thing has taken a life of its own. When Marriott refreshed its carpet choice the old ones were dumpster dived or bought up by cosplayers so that they could continue the convention tradition that had build up over a few years.