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iPhone 12 launch

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Apple announced a four phone iPhone 12 range:

  • 12 Mini
  • 12
  • 12 Pro
  • 12 Pro Max

I looked at the event using a social listening tool and the thing that really struck me was where the people commenting on it where commenting from.

iPhone 12 event languages used in 1000s of mentions
Languages versus 1,000s of mentions

Thinking about key Apple markets; at least some of the buzz seems geographically misplaced. There was a distinct lack of discussions happening in Japan and mainland Europe for example. I watched it with a couple of friends based in Hong Kong; but realise the launch itself would be at an inconvenient time in Japan.

Where was the Japanese pre-event buzz though?

As for mainland Europe, if social discussions are a proxy for a lack of interest; Apple has a serious problem on its hands.

Here’s what the social discussions looked like during the live event.

iPhone 12 event social mentions over time
Social mentions over time.

More Apple related posts here and rewatch the iPhone 12 launch online.