Apple announced a four phone iPhone 12 range:
- 12 Mini
- 12 Pro
- 12 Pro Max
I looked at the event using a social listening tool and the thing that really struck me was where the people commenting on it where commenting from.
Thinking about key Apple markets; at least some of the buzz seems geographically misplaced. There was a distinct lack of discussions happening in Japan and mainland Europe for example. I watched it with a couple of friends based in Hong Kong; but realise the launch itself would be at an inconvenient time in Japan.
Where was the Japanese pre-event buzz though?
As for mainland Europe, if social discussions are a proxy for a lack of interest; Apple has a serious problem on its hands.
Here’s what the social discussions looked like during the live event.