Umeng & other things this week

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Umeng

Umeng have put together a great presentation on consumer behaviour and mobile in China’s tier 3 cities. Most of what you read focuses on tier one and tier two cities in China. Umeng provides insight into large yet untapped markets just below the biggest most-developed cities in China. The tier three cities that Umeng covers are the cities were China does much of its manufacturing now as places like Shenzhen and Shanghai have become too expensive

Fukushima Happy

This beautifully shot version of Pharrell Williams Happy done by the people of Fukushima prefecture showing everyday Japanese life and shot by Fuji TV.

I particularly like the lucho libre masks and the winking Shibu shot. There is also a great outtakes / making of video

Red Fuse x Colgate-Palmolive Myanmar

Red Fuse Hong Kong’s work with Colgate-Palmolive in Myanmar to educate children about oral health (and sell more toothpaste) was a Cannes Lion winner and an inspired way of rethinking how packaging was used. The mobile toll-free number was particularly interesting given how nascent mobile phone usage is in Myanmar. There isn’t much of an online component as internet penetration is low and concentrated in richer urban areas of the country.

Richard Feynman – The Character of Physical Law – 5 –

The Distinction of Past and Future lecturing at Cornell University. Feynman was a great physicist but he was greater at making physics accessible to a wider range of people through his lectures and writing. Take a lunch time to enjoy this video

Guardians of the Galaxy

Yet another new trailer for the Guardians of The Galaxy, we get to see Rocket‘s character slightly more developed in this version and he seems brilliant in a Spaghetti Western anti-hero kind of way, if Eli Wallach (God rest his soul) had been a wise-cracking raccoon bandit.