A more charitable phrase for what many consumers call the Internet of Shit. Yes lots of products can be internet enabled, but should they be? There is a mix of challenges:
- Products that are internet enabled but shouldn’t be – the Happy Fork or the Griffin Smart Toaster being classic examples. I found the Griffin Smart Toaster particularly disappointing as the company’s products such as the PowerMate are generally really good
- Products that would be benefit from tech, but shouldn’t rely on the the cloud. I’d argue that Nest would fit in this category where cloud outages could have serious impacts on the consumer
It is interesting to see that Li & Fung (who are famous for global supply chain management provided to western brands and retailers) are involved in this. The qualitative design research they did on skiing wearables for a client – which begs the question of what value Li & Fung’s client brings to the table.