Google Drive & more news

Google Drive privacy

Sex Workers Say Porn on Google Drive Is Suddenly Disappearing – Motherboard – don’t assume that the contents of your Google Drive hasn’t been thoroughly examined by Google. Adult entertainment is merely the canary in the coal mine for Google Drive privacy. I would be very careful about using a cloud storage platform if you haven’t encrypted the entire folder as a bundle before uploading it. And don’t use Google Drive. More related content here.

Consumer behaviour

The unparalleled joy of writing with a fountain pen – and five beautiful pens to inspire you – Country Life – Among the obituaries of a former Conservative Minister a few years ago, there was one delightful snippet. A line in The Daily Telegraph described how, when she received the letter from Mrs Thatcher appointing her to the Lords, Lady Blatch initially believed it to be a hoax, because the letter was signed in Biro and she had been ‘brought up to believe that nobody who matters uses a Biro’.

China’s young consumers are snubbing foreign brands amid growing national pride, says Credit Suisse | SCMP – this should share the shit out of MNCs

Millennials: you will not be quite so special in the ‘futr’ | FT – could it be that millennials, the most scrutinised, criticised and debated generation of our time, were not that special any more? “Millennials are still important as a customer,” Ms Ganatra told me later. But there is now a “millennial mindset” that has nothing to do with age, she said. In other words, millennials may have been the first generation to have grown up in a digital world but the rest of us are catching on fast. People of all ages are now so used to shopping with a click or talking to a chatbot that retailers need to think about the needs and desires of all their customers, not just those born between 1981 and 1996 – or an artificial construct in terms of their digital uniqueness

Ideas

Cigarettes are the vice America needs | FT Alphaville – Cigarette smoking is essentially the anti-Facebook. While Facebook is a fundamentally misanthropic venture that pretends to be a community, smoking is a community activity for people who pretend to be misanthropes.  The activity itself is fundamentally pro-social! It gives people reasons to interact with strangers (“got a light?”). And since it was banned indoors — undeniably a good choice — it gives people a reason to go outside and make idle small talk, all while pursuing a common activity. And unlike alcohol, cigarettes alone don’t often lead to property damage or missed days of work (paywall)

Luxury

Does it Really Matter if James Jebbia is Not a “Fashion Designer”? The Fashion Law – Supreme is an anti-consumerism consumer brand. Its now going into luxury baskets, it doesn’t have much room left in the hype beast space though

Marketing

Interpublic Upgrades U.S. Ad Spending Growth To 5.5% This Year – which looks much more like what I would expect the advertising market to be with the Winter Olympics and forthcoming World Cup and an ok global economy

Study: Smart Speakers are Changing the Way We Select Products – interesting how this is impacting retail. FMCG brands in particular should be really concerned as this is far beyond what supermarkets could do with dodgy shelving layouts and look-a-like private label brands

Media

Restricted By YouTube, Gun Enthusiasts Are Taking Their Videos To Pornhub | NPR – Pornhub is starting to turn into a libertarian YouTube

Has Marketing Gone Too Digital? | Mediapost – a good read, send it to your clients and your agency folk

Our mission to buy a fake Rolex on Facebook reveals how the company is playing host to countless criminal enterprises | Business Insider – only a matter of time for this story to be written. You also have a similar problem on Instagram

Online

Building for the modern web is really, really hard | O’Reilly – average website clocks in at 4MB with 100s of elements including 3rd, 4th and 5th party based interactions – which also explains page load times – and slow AF ad related technology such as trackers

Security

Naughty List – Secured.fyi – Alpha – great simple checklist for n00bs. The answer per platform needs more nuance.

Justice Dept. Revives Push to Mandate a Way to Unlock Phones – The New York Times – Clipper Chip style bullshit that is bad for consumers and governments since it will be broken and used by criminals and state actors

Is Facebook Really Scarier Than Google? | Nautilus – worthwhile reading about the effect of Google – of course they both have an impact otherwise you wouldn’t advertise on it. The question needs to be does the utility justify the impact? I think search has a better case than a social network, but both have merits

Why Nothing Is Going To Happen To Facebook Or Mark Zuckerberg | Buzzfeed – consumers don’t care enough

Cloak and Data: The Real Story Behind Cambridge Analytica’s Rise and Fall – Mother Jones – probably the best account yet by the media

Alex Stamos, Facebook Data Security Chief, To Leave Amid Outcry – The New York Times – Some of the company’s executives are weighing their own legacies and reputations as Facebook’s image has taken a beating. Several believe the company would have been better off saying little about Russian interference and note that other companies, such as Twitter, which have stayed relatively quiet on the issue, have not had to deal with as much criticism

Technology

China’s Huawei Technologies reshuffles board for first time since 2012 – I presume the reason why Mr Ren is getting back behind the wheel is that overall and smartphone revenue figures for 2017 was Huawei’s slowest growth in four years. I am not convinced that  premium products will be the way forward when they are locked out of the North American retail system. I am also not sure why the management team at Huawei Mobile Devices hasn’t been refreshed

The Valley of Death: the students vying to be millionaires | Telegraph – In 2015 Oxford, the UK’s number one university for research, produced four spin-outs. Not per professor. That was for the whole university. The situation was not better elsewhere. Data on British university spin-outs is not in any publicly available league table. But it exists, via what’s called the HE-BCI survey (it stands for Higher Education – Business and Community Interaction). For 2015-16, Cambridge University recorded a total of two spinouts in the HE-BCI survey. Imperial College London, another of this country’s most vaunted research universities, listed three. Of 160 institutions, 59 officially produced no spinouts at all.

Google has reportedly acquired Lytro, the Leader in Light Field Imaging Technology for Photography and VR Content – interesting, Apple had a patent licence from them

Mobike to charge bad riders more | Techinasia – a la eBay, Uber etc