Links of the day | 在网上找到

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Origin Of Leatherman: The Road From Start-Up To Mega-Brand – great interview with Tim Leatherman; of particular interest was how Gerber Knives went from supplier to competitor by looking at his production orders. There’s a lesson there for globalised brands using ODM firms in places like China.

McDonald’s Celebrates 26th Birthday in China | Whats on Weibo – great WeChat and Weibo brand marketing case studies from What’s On Weibo. McDonald’s is very well known, but is surpassed in Chinese success by KFC.