Ged Carroll

Dealer chic

Published: (Updated: ) in consumer behaviour | 消費者行為 | 소비자 행동, economics | 經濟學 | 경제학 | 経済, jargon watch | 術語定義 | 용어의 정의 | 用語の定義, luxury | 奢華 | 사치 | 贅沢 by .

Reading Time: 2 minutes

If the working class and the lower middle class are worried about financial security with trends like extreme couponing; the upper-middle classes are also interested in the thrill of a good deal with the changing economic environment a distant secondary motivator. With this in mind Trendwatching talked about dealer chic; reading their profile its almost as if they are thinking about their lifestyle in business terms. Looking for:

Dealer chic is supposed to be caused by a move towards perfect markets – the use of reviews and comparative pricing facilitated by the web parallels the kind of techniques that procurement professionals would use. It also echoes the promise of disintermediation that web 1.0 was supposed to bring use with the first generation of shopping comparison sites in the late 1990s

A more worrying by-product of the dealer chic trend is that brands are increasingly commoditised and access to mobile devices have accelerated the consumer buying process by providing them with the necessary research and the opportunity for instant gratification – potentially having a micro-chunking time effect on the timings and tweaking of pricing strategies.

It means that luxury goods are seen as an asset class. This will mean an acceleration in price appreciation, but in order for luxury brands to benefit they will need to get involved in running pre-owned platforms. They can add value in validating each and every item, for a commission. 

The space won’t be uncontested. You have established players from eBay and Yahoo! Auctions to Japanese retail brands like Brand-Off are already in this space. The Japanese have built up a formidable opportunity

More information

Trendwatching | dealer chic – find out more about dealer chic and sign up for Trendwatching’s free email newsletters