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Ageism row: WPP CEO Mark Read apologises on Twitter | More About Advertising – interesting to see how this debate about ageism in marketing services has gathered steam. I was at Paul Armstrong’s conference TBD where it was talked about as an ‘unspoken issue’ and now Mark Read seems to have elevated it inadvertently. The concept of digital natives is becoming less tenable in general.
Although it is unspoken in Read’s interview and apology I think this strikes down a number of fault lines that advertising is trying to address. Digital is an analogue for performance media marketing and television an analogue for brand building. I believe that the pendulum is swaying slightly more in favour of brand marketing than it had been in recent years. I also believe that digital advertising platforms haven’t done that good a job in setting out their case for roll in brand building activities; but have instead tried to put old ‘performance marketing’ wine in brand marketing bottles. I suspect that the evidence of ageism cited is as much about the relentless cost-cutting of marketing combines as anything else
About — Yahoo Creative Dept. – interesting that they’re touting their wares to all comers, rather than being purely focused on inhouse work. And no exclamation mark on Yahoo! in the meta data either. Yahoo! is the company a Yahoo is someone who works (or has worked) for Yahoo! More Yahoo!-related content here.
[outages] Level3 (globally?) impacted (IPv4 only) – fascinating to read, I wonder what caused it?
ByteDance’s Global Chief Security Officer Says That The Chinese Government Cannot Get Hold Of TikTok Users Data Since its Servers Are Based In The United States / Digital Information World – interesting but not completely truthful. Even Huawei admitted that
“Article 77 of the State Security Law sets out an obligation on organisations and individuals to provide assistance with work relating to State Security”.
Sophie Batas, director for cybersecurity and data privacy at Huawei Europe
And if you want an idea of what state security means, have a careful read of the Law of the People’s Republic of China on Safeguarding National Security in the Hong Kong Special Administrative Region as an example. It is vague, expansive and extra-territorial in nature.
China Tightens Tech Export Rules Amid TikTok Talks – WSJ – interesting tech that China wants to keep at home….
Saudi Arabia’s women gamers want to be taken seriously – Rest of World – a young, rapidly growing population – it makes sense that Saudi Arabia could become an e-sports powerhouse
Google, Facebook Dump Hong Kong Cable After U.S. Security Alarm – Bloomberg – potentially huge given Hong Kong’s position in terms of international finance where high speed networks are key. Another thing to watch is the ratio is if the ratio of population to Cisco certified engineers starts to drop in Hong Kong which could be a real possibility with the departure of data centre occupants like Facebook, Amazon Web Services, Google etc… No cloud services again make international finance difficult.