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Coca Cola, the troubled beverage company is in the midst of a major marketing promotion to try and bolster sales of its signature drink. Throughout the US, Coca-Cola has put 120 special cans into multipacks of original Coke. These cans look like a Coke, feel like a Coke, but instead of the secret formula contain a GPS device and a cell phone courtesy of Airtel.
You find the can, you activate it and the marketing team can show up at any time in a Bell Jetranger to drop a giant 4WD off for you – with surprise being the operative word. This is in a country where security is verging on paranoia since 11/9/2001, has the highest number of gun nuts, conspiracy theorists and gangbangers.
Big Brother Awards
Privacy International tackles some of the most prevalent civil rights abuses currently occuring in the West. The decline of the right to privacy. Here is details of their forthcoming Big Brother Awards to be held at the London School of Economics. More marketing related content here.