Ged Carroll

China top brands 2014

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, china | 中國 | 중국 | 中華, marketing | 營銷 | 마케팅 | マーケティング by .

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China top brands 2014

One has to have a certain amount of scepticism about the science that goes into brand lists but they do serve a purpose to show how marketing changes. Brand Z (part of the WPP Group for which I also ultimately work) have released their top 100 Chinese brands of 2014. Here is what I thought were the most interesting takeaways on China top brands 2014 were from the document:

Challenges for brands

Challenges for brands identified by Brand Z include:

There is a nice infographic that goes with all this
Brand Z China's top 100 brands
More information on China top brands 2014 – Brand Z Top 100 Chinese Brands 2014 (PDF). More branding related content here.