Ken Kocienda: product and software design

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Interesting talk with Ken Kocienda, covering his experience on product management and software design at Apple. Kocienda was a software engineer at Apple during Steve Jobs second time as CEO. Kocienda has since written a book – Creative Selection about his experiences.

Interesting bits include:

  • Apple’s approach to open source in 2001
  • The role of demos in Apple’s development process
  • The concept of a “Directly Responsible Individual”
  • The role of whimsy and playfulness in designing software