Ged Carroll

Classy Kiss yoghurt drink

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, china | 中國 | 중국 | 中華, design | 設計 | 예술과 디자인 | デザイン, fmcg | 雜貨業務 | 소비재 | 食料品事業, marketing | 營銷 | 마케팅 | マーケティング by .

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While staying in Shenzhen, I came across Classy Kiss yoghurt drink. At first I was a bit thrown, the European Dickensian vintage illustration was at odds with the product name.

The name was the only English apart from <- Open on the package.

Classy Kiss yoghurt drink, originally uploaded by renaissancechambara.

So why have the name in English and why European people on the packaging? Here are a few likely factors:

As for the ‘Open’; that was likely on the InDesign file template for the TetraPak packaging. I wouldn’t say that the product is like a classy kiss, but it is a perfectly passable yoghurt drink. More FMCG related posts here.