Cool tools & things that made last week
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Kevin Kelly’s Cool Tools website has a podcast series, this episode on great tips
Cool Tools is a direct descendant of The Whole Earth catalogue. Kelly started his career helping Stewart Brand edit the last few editions of the Whole Earth catalogue. He was then an editor for follow on projects including the Whole Earth Review and The WELL (Whole Earth eLectronic Link). More Kevin Kelly related stuff here.
For the right content Chinese audiences will watch longer form branded content, Pepsi’s Bring Happiness Home campaigns are designed to tap into Lunar New Year celebrations and this February ushers in the year of the monkey. This is a beautifully made short film about the different portrayals of the Monkey King over time.
There is a new Monkey King film due out with an awesome looking trailer
The X-Files has a new teaser out for the six-part TV series reboot, more over at a microsite which seems to be strangely appropriate. I enjoyed the original series just at the start of my internet usage at college and watched series one of The X Files on a Casio TV with a postage stamp sized LCD screen.
The campaign: Zwitsal is a well-known baby brand in the Netherlands. For many parents and carers, it has associations with the first formative years of a baby’s life.
The aim was to use Zwitsal’s famous fragrance and team it with Robijn laundry (both cleaners and conditioners) to produce a unique highly-emotive new product that would extend the reach of both brands.
Nostalgia and the power of smell was the focus of the brand campaign which used bloggers and Facebook to engage and harness the sharing power of socially engaged mothers.
The results: The campaign, which ran over ten months, saw over 3.5 million people engage with it on Facebook (average engagement rate 8.4%), 137,752 YouTube video views, 23,861 online views and an 11% uplift in sales.