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Five for Friday | 五日(星期五)

Reading Time: 2 minutes

Magic Leap has shared an interesting concept video. Magic Leap that has technology which provides a more immersive experience, layered on top of the real world. It would be impressive if Magic Leap manages to pull it off. A demo are notorious for being the technology equivalent of snake oil salesmen who sell but can’t deliver. There’s even a name for it: vapour ware. I have no idea yet if Magic Leap is vapour ware. But the engineering challenges in terms of optics, software, power management and hardware are immense. More on web-of-no-web type experiences here.

Once they have nailed the device, there is a requirement for content development. Lots of it. This also has implications for story telling.

The Rise and Fall of China’s economy is a provocative title. The title was designed to be really good link bait rather than accurately reflecting the content of the video. The video actually does give a good background on how the Chinese economy has developed on a macro-level in a way that the interested non-economist would understand.

I like the way Nestle has brought on board a gingerbread man character to advertise Coffee Mate in the US. There has been a move away from mascot-type figures in marketing in general. This is a really nice counterpoint to that trend.

Nikon seem to be reaching out to millennials with this profile of a skateboard photographer, it is likely to appeal to a contingent of generation X too.

It targets a very different type of photographer who would wouldn’t be impressed by the traditional photography ‘personalities’ from Rankin to Dave Lee Travis (Leica paid him good money back in the day, apparently he was interested in bird-watching).

This is a world away from the first skating video shot by Stacy Paralta back in the mid 1980s, with grainy low-fi VHS cameras.

Really nice mobile experience: Sync! Illumination lets you watch Tokyo Disneyland Electrical Parade from home on multiple phones