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Pioneer Axe + more things - Ged Carroll

Pioneer Axe + more things

1 minutes estimated reading time

Pioneer Axe was an old-time US manufacturing company. The company used skilled labour and machine tools to manufacture axes. The Pioneer Axe plant didn’t seem to have been invested in during the 20th century and globalisation was starting to make itself felt in light industrial areas. This documentary film about their manufacturing process was made just prior to the the business closing. I’m a sucker for these kind of films that show case processes. There is something poetic about them. The processes have likely evolved from an initial plan over time organically to enhance productivity.

This is one of a series of ads done for RACV Pet Insurance in Australia. It’s the kind of work you’d be proud of doing. I love some of the customised rigs that the disabled dogs have been given to enable to keep being good dogs.

Naomi Wu demonstrates a bin that heat seals its bags. At first I thought it was frivolous; but then thinking about the kind of summer we had last year I can understand the appeal to reduce smells and the opportunities for insects to take up home in your bin content. The bin is positioned as a smart device; but it isn’t really.

Water Margin Podcast: Outlaws of the Marsh – my favourite general interest podcast to fill the gap after Cocaine and Rhinestones. It is a podcast that explains in relatable terms the Chinese classic. This makes a lot of sense as the number of characters starts to expand a lot.

I ended up working out of Somerset House for some of this week and shot this Thameside time lapse video. It is amazing how much river traffic there is on the Thames in central London. Despite the congestion charge and outrageous parking charges, the car is still very popular. More London related content here.