Five for Friday | 五日(星期五) | 금요일에 다섯 가지

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The Jeremy Renner store – this must be the 21st century equivalent of the celebrity infomercial on cable TV: @ Amazon.com 

Nike China with Weiden + Kennedy did these great basketball-themed adverts

Laundry Musical. Procter & Gamble invented the soap opera back during the great depression as sponsored radio serials. They were instrumental in building P&G as a brand powerhouse. Riffing on the theme P&G Philippines launched the first ‘laundry musical’ with Broadway star Lea Salonga.

TBWA\Chiat\Day’s Lee Clow on the making of Apple’s Think Different campaign

Irish department store Brown Thomas launches its first brand anthem film