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Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 2 minutes

German think-tank MERICS China Forecast 2020 is interesting watching if you can spare the time. It’s long, but some of the smartest content that I’ve seen recently, from a European perspective. The Americans seem to have done a better job on Sinology; for instance the likes of Bill Bishop or Kuo and Goldstein at Sinica. MERICS China Forecast 2020 was a collaboration between Mercator Institute for China Studies (MERICS) and Handelsblatt. More China-focused content here.

Global Web Index have done an interesting analysis of Subway’s new product set aimed at tapping into the move towards plant-based diets. Subway – ‘Beyond Meatball Sub’ – GlobalWebIndex – was pitched at flexitarians rather than true vegans.

Meatless meatball marinara launch feels a bit ‘reality TV’ in tone.

Iris put together this work Every name’s a story for Starbucks UK. It won the Channel 4 Diversity Award 2019. It taps into the challenge of gender and identity. But also the primeval power of a name. I thought of Ursula Le Guin’s A Wizard of Earthsea which explored the power of names as it was seen by different cultures. Just five or ten years ago this ad would have brought out sufficient protests for the likes of Starbucks to shy away from. It illustrates the complexity of values in modern Britain: conservative nationalism and cosmopolitanism.

ARTE have got a great interview with Edward Snowden – Meeting Snowden.

Edward Snowden Wired Magazine
Iconic Wired cover featuring Edward Snowden.

Kraft is running a promotional contest for its new Kraft Macaroni & Cheese Big Bowls that targets parents of young children on Valentine’s Day. It’s interesting how Kraft are interpreting their product as what Scott Galloway calls a ‘time machine’. A product or service that allows people to get time from an activity where it otherwise would have been wasted. For instance, the telemedicine aspects of the Babylon Health app.