Nice & other things

2 minutes estimated reading time

Nice

Nice murder-by-truck incident – My social media feed filled up with poor ad placements against news about the Nice murder-by-truck incident. Sesame Street’s handling of the event on the social media accounts was a paragon of how these things should be done on Twitter and YouTube

The world needs your kindness today. Go out and be a friend. #NiceAttack pic.twitter.com/MJbDLnuoHg

— Sesame Street (@sesamestreet) July 15, 2016

Hat tip to our Ana

Culture

INDUSTRIAL JP / Record Label of Factory – really interesting Japanese record label that takes the principles of music concrete and turns them in to great house and techno tracks. The videos that accompany the tracks are hypnotic.

My soundtrack for the past week has been The Avalanches new album Wallflower and this epic Paul Daley (Leftfield) mix from five years ago with an Ibizan vibe that belies cruddy summer weather we’ve been having
</p> <h4 class="wp-block-heading">Marketing</h4> <p><a href="http://www.prweek.com/article/1402065/top-month-leave-offers-masterclass-effective-comms-campaigning#disqus_thread">Top of the month: ‘Leave’ offers a masterclass in effective comms campaigning | PR Week</a> – <em>While pro-EU media and society may try to rewrite history and claim that the vote was purely a result of Stronger In’s failings, that would not do justice to the hard work and nous of the Brexit campaigners</em>. – Interesting to see the hostile reaction amongst PR peers to this PR Week article. Admittedly many of the agency PRs I know are just the kind of metropolitan elites that many Brexiters despise, but I knew PR people who voted on both sides.</p> <p>What I found particularly striking was the universal perception amongst PR sharing this on Facebook.  The post factual nature of the campaign was seen to add credence to PR being just lies and spin rather like the 350m pounds a week to be spent on the NHS. PR Week not only managed to inflame the political divide, but knife the very professionalism of the industry. I thought that this was a sterling piece of advertising work to encourage PR pros to read <a href="http://www.holmesreport.com">The Holmes Report</a> instead. More on media <a href="http://renaissancechambara.jp/category/media/" target="_blank" rel="noopener noreferrer">here</a>.</p> <p>I love Japanese advertising; it contains a lot of the craft and storytelling that is currently missing from UK advertising. Nissen make the iconic ‘Cup Noodles’ (that also inspired Pot Noodle). Their ad channels the vintage chambara films of Akira Kurosawa with 1950s science fiction in this 30 second slot<br><iframe src="https://www.youtube-nocookie.com/embed/3410vV5qg0I?rel=0&controls=0&showinfo=0" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen">

This is what happens when you let Rus Khasanov loose with glitter and ink. The music is by Dmitry Evgrafov

Web of no web

Virtual reality lets Chinese customers shop Macy’s New York store on the world’s biggest shopping day – really interesting e-commerce offering. It is an illustration of how much China-international e-commerce is so important.