Virtual cockpit & things from this week

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Razorfish Berlin’s interactive brochure for Audi to promote the TT coupe’s virtual cockpit. I was reminded of an ad that Mercedes did where the phone became the rear view mirror of a car, emphasising performance. Also McDonald’s had used the mix of print and circuits with phones to create beat making place mats.

But I find the intersection of print and digital an exciting space, even if the virtual cockpit concept doesn’t appeal to me that much.

More related content here.

Leo Burnett Italy created an app for P&G’s Always brand that directly addresses the insecurity women may feel in an unfamiliar area at night time; it connects them with a friend, to protect them on your way home.

It is a smart play for the brand to maximise how it can be useful to consumers.

Celebrity music streaming service Tidal faced critics at launch, this was probably the best of them

I love this old video about Bell Laboratories’ complex in Holmdel, New Jersey that AT&T have put on YouTube as part of their efforts to digitise their archives. This is Silicon Valley before Silicon Valley

At the other end of the spectrum, Ogilvy Hong Kong for Hong Kong Clean-Up produced a campaign that puts DNA analysis into an Orwellian future.