LINE tries to crack US + more things

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LINE Tries to Crack US Messaging… With a Times Square Store for Plush Toys? – this isn’t about LINE trying to crack the US market its about reaching an international audience for Brown and Co. Think of LINE as a ‘Sanrio’ analogue with a technology company attached when it comes to markets like the US. LINE is unique in this regard, combining both media assets and technology and that why LINE tries to crack US isn’t as crazy  Think about the amount of Asian tourist footfall…

China’s newest trend: mini karaoke booths at shopping malls | South China Morning Post – Li said that at traditional karaoke bars, users have to reserve rooms in advance and there were usually extra charges such as service charge and for beverages and fruit served. – interesting because it moves KTV into a more family orientated area with no room for the ‘added services’ including drink and company at the shadier end of the sector

Ad Tech Firm Criteo to Launch Data Cooperative to Help Retailers Take On Amazon – WSJ – a combination of actors here. Criteo’s business is threatened by the all encompassing ad tech stacks of Google and Facebook – who between account for 85% of online advertising growth. The main insurgent online adverting provider is Amazon… E-tailers in many product categories are now dealing with Amazon as the number one product search engine and e-tailer. This won’t address the challenge of breaking consumer habit of ‘let’s hit Amazon and eBay first to see if I can get it’

Under Armour’s sneaker business has cratered | Quartz – not terribly surprised – when you think about how their basketball business relied on Curry, their football boots have entered a hyper competitive market and the brands historic relationships with college sports

WeChat Vs. LINE Battle Of the Merchadise Stores | China Channel – really interesting battle LINE sometimes looks as much like Sanrio as a technology firm, its character Brown is popular merchandise

The UK home secretary is wrong: ‘real people’ need end-to-end encryption | TheNextWeb – probably won’t help digital start-ups either

UK home secretary Amber Rudd says ‘real people’ don’t need end-to-end encryption | BusinessInsider – what would Amber Rudd know about ‘real’ people

Shanghai to build ‘brand economy’ | Shanghai Daily – really interesting. In general China isn’t the most marketing orientated business culture so having them talk about brand rejuvenation and brand building is a step change. Shanghai makes the most sense as historically it was the commercial centre of China. In the longer term this is a big move against global brands currently there. There has already been a move towards local FMCG despite past security scares, this seems to consolidate that move further

Fox Will Bring 6-Second Ads To TV During Teen Choice Awards | Media – AdAge – it will be interesting to see the efficacy of these ads as will have implications for online brand advertising moving forwards (paywall)

Google’s Push for Dominance Brings Big Change to YouTube | Digital – AdAge – working on media partnerships (paywall)

Tesla Model 3 Buzz Belies Tiny Electric Vehicle Market | CMO Strategy – AdAge – (paywall)

Fendi taps Hong Kong millennial consumers by featuring Taeyang and Asian hip-hop acts | Style Magazine | South China Morning Post – interesting that Fendi is further blurring the lines between streetwear and luxury

LVMH Tests the Notion That Brand Trumps Traffic in China – Bloomberg – going it alone in e-commerce in China rather than being on or Alibaba