AT and T True Experience + more things

2 minutes estimated reading time

AT and T True Experience

AT and T True Experience sprang out of the the mid-1990s. At that time AT&T was thinking about how they could own the customer as the internet superhighway became a reality.

David Hoffman

David Hoffman worked on promotional videos for AT&T at the time including a video showing a service based on General Magic internet appliances for business, personal use and telecommuting.

AT and T True Experience outlined in this video looked to be:

  • Customers relationship with the nascent web would be mediated through AT&T
  • AT&T also wanted to build an e-commerce shopping mall similar to what AOL later set up

AT and T True Experience went on to join similar services like Apple’s eWorld, CompuServe and AOL in irelevance as the first generation walled gardens fell away.


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