A few years ago, I was involved in a project that used QRcodes on OOH (out of home) activity for a retail launch. QRcode scanners varied in performance. In addition you had to think about:
- Contrast – did the QRcode stand out?
- Relative aspect – would it be too big or too small for the audience to scan?
In the UK, QRcodes are seen by marketers as old hat (but then they didn’t ‘get’ them in the same way that Asia did). Other people don’t really understand how to use them.
Above is the picture of the local cafe around the corner from my office. The QRcode contrast is just ok, but the glyph is too disjointed. The image is blurred for devices to read. I asked a member of staff about it and he told me that he thought it was some type of logo…
More on QRcodes here.